Channel ROI
Direct Mail
$1,420
145 leads · 6 deals
-8.5%vs last mo.
Cold Call
$2,100
52 leads · 3 deals
+4.2%vs last mo.
SMS
$1,890
34 leads · 3 deals
-2.1%vs last mo.
PPC
$3,200
16 leads · 2 deals
+12.4%vs last mo.
Cost per Deal · By Channel
Avg $2,153
Direct Mail
145
4.1% close
Cold Call
52
5.8% close
SMS
34
8.8% close
PPC
16
12.5% close
Channel Breakdown
| Channel | Leads | Deals | Close Rate | Cost / Deal | vs. Avg |
|---|---|---|---|---|---|
| Direct Mail | 145 | 6 | 4.1% | $1,420 | $-733 |
| Cold Call | 52 | 3 | 5.8% | $2,100 | $-53 |
| SMS | 34 | 3 | 8.8% | $1,890 | $-263 |
| PPC | 16 | 2 | 12.5% | $3,200 | +$1,047 |