Overview
MTDClick any metric to drill down
Total leads
247
All channels
+12.4%vs last mo.
Cost per lead
$38.40
Blended
-4.2%vs last mo.
Cost per deal
$1,820
Fully-loaded
-8.1%vs last mo.
Contracts signed
14
MTD
+16.7%vs last mo.
Avg. profit / deal
$22,400
+3.2%vs last mo.
Pipeline value
$312K
Active
+11.4%vs last mo.
Conv. rate
5.7%
Lead → close
+0.8%vs last mo.
Speed to lead
2.4h
Avg contact
-20.0%vs last mo.
Lead Volume · Last 12 Months
Direct Mail
Cold Call
SMS
PPC
FunnelMTD
Leads
247
Appointments
36%89
Contracts
35%31
Closed
45%14
Lead → Close5.7%
Cost per Deal · By Channel
Avg $2,153
Direct Mail
145
4.1% close
Cold Call
52
5.8% close
SMS
34
8.8% close
PPC
16
12.5% close
Active Pipeline
9 deals$357,500 total
| Lead | Source | Stage | Days | Value | Rep |
|---|---|---|---|---|---|
| Martinez Property | Direct Mail | Appointment Set | 3d | $28,000 | Sarah K. |
| Thornton Estate | Cold Call | Under Contract | 11d | $47,500 | Marcus T. |
| Reeves Duplex | SMS | Offer Sent | 5d | $19,200 | Sarah K. |
| Chen Portfolio | PPC | Initial Contact | 1d | $84,000 | Dana R. |
| Hobbs Rental | Direct Mail | Appointment Set | 7d | $32,500 | Marcus T. |
| Patel SFR | Direct Mail | Negotiating | 14d | $41,000 | Dana R. |
| Weston Commercial | Cold Call | Under Contract | 9d | $67,000 | Sarah K. |
| Alvarez Triplex | SMS | Offer Sent | 3d | $23,800 | Marcus T. |
| Flynn Vacant Lot | Direct Mail | Initial Contact | 2d | $14,500 | Dana R. |